Cookie Policy

1. Introduction and Scope

This Cookie Policy ("Policy") explains how Result Maxima, a digital agency headquartered in Brooklyn, New York, United States ("Company," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website located at resultmaxima.com (the "Website"), use our services, or interact with our digital properties. This Policy should be read in conjunction with our Privacy Policy and Terms of Service, which provide additional information about our data practices.

By continuing to use our Website after being presented with the cookie consent banner, you acknowledge that you have read and understood this Cookie Policy and consent to the use of cookies as described herein. If you do not agree with our cookie practices, you may adjust your browser settings to refuse cookies or navigate away from our Website; however, please note that doing so may impact your ability to use certain features of our Website.

This Cookie Policy applies to all visitors, users, and others who access our Website ("Users" or "you"). It governs the collection, use, storage, and disclosure of information obtained through cookies and similar technologies. We are committed to transparency about the technologies we use and providing you with meaningful choices regarding their use.

Our Website is operated from the United States and is intended for users located in the United States, although we serve clients worldwide including but not limited to clients in New York City, New York State, across the United States, and internationally. If you are accessing our Website from outside the United States, please be aware that information collected through cookies may be transferred to, processed, and stored in the United States, which may have different data protection laws than your country of residence.

2. Definitions and Terminology

For the purposes of this Cookie Policy, the following definitions apply:

• "Cookies" means small text files that are placed on your device (computer, smartphone, tablet, or other electronic device) when you visit a website. Cookies are widely used to make websites work more efficiently, provide information to website owners, and enable certain features and functionalities.
• "First-party cookies" means cookies that are set by the website you are visiting (in this case, resultmaxima.com) and can only be read by that website.
• "Third-party cookies" means cookies that are set by a domain other than the website you are visiting. These cookies are typically used for advertising, analytics, and social media integration purposes.
• "Session cookies" means temporary cookies that are deleted from your device when you close your web browser. These cookies are used to track your movements from page to page during a single browsing session.
• "Persistent cookies" means cookies that remain on your device for a specified period of time or until manually deleted. These cookies are used to remember your preferences and settings across multiple visits.
• "Web beacons" (also known as pixel tags, clear GIFs, or tracking pixels) means small graphic images or code embedded in web pages or emails that are used to track user behavior and collect data about page views, email opens, and conversions.
• "Local storage" means a web storage technology that allows websites to store data locally within your browser with no expiration date, similar to cookies but with greater storage capacity.
• "Device fingerprinting" means a technique used to identify or re-identify a user or device based on configuration and settings information collected from the device, such as browser type, screen resolution, installed plugins, and time zone.
• "Personal data" or "personal information" means any information relating to an identified or identifiable natural person, as defined by applicable data protection laws including but not limited to the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and California Privacy Rights Act (CPRA).

3. What Are Cookies and Similar Technologies

Cookies are small text files containing a string of characters that are sent to your browser when you visit a website. They are stored on your device's hard drive or in your device's memory and can be accessed by the website that created them on subsequent visits. Cookies serve various purposes, including remembering your preferences, enabling certain website functionalities, analyzing how you use the website, and delivering targeted advertising.

When you visit our Website, cookies may be placed on your device by us (first-party cookies) or by third parties whose services we use (third-party cookies). Some cookies are essential for the basic functionality of our Website, while others help us improve your experience, understand how our Website is used, or deliver relevant content and advertisements.

In addition to cookies, we may use other similar tracking technologies, including but not limited to:

• Web beacons and pixel tags: Small graphic images embedded in web pages or emails that track user behavior, such as whether an email was opened or a web page was visited.
• Local storage and session storage: Web storage technologies that allow data to be stored locally in your browser, either temporarily (session storage) or permanently (local storage).
• JavaScript and HTML5 technologies: Programming technologies that enable dynamic content and interactive features on our Website, which may also be used for tracking purposes.
• Software development kits (SDKs): Code libraries integrated into mobile applications that enable various functionalities, including analytics and advertising.
• Server logs: Automatic recordings of requests made to our servers, which may include information such as IP addresses, browser types, referring pages, and timestamps.

Throughout this Cookie Policy, references to "cookies" should be understood to include these and other similar tracking technologies unless otherwise specified.

4. Types of Cookies We Use

We categorize the cookies used on our Website into the following categories based on their purpose and function. Understanding these categories will help you make informed decisions about which cookies you wish to allow:

5. Essential Cookies (Strictly Necessary)

Essential cookies, also known as strictly necessary cookies, are fundamental to the operation of our Website. Without these cookies, services you have requested, such as remembering your login details or maintaining security during your visit, cannot be provided. These cookies do not gather information about you that could be used for marketing purposes or for remembering where you have been on the internet.

Because essential cookies are necessary for our Website to function properly, they are enabled by default and cannot be refused through our cookie consent mechanism. However, you may be able to block or delete these cookies by changing your browser settings, although doing so may prevent you from using our Website or accessing certain features.

Essential cookies on our Website include:

The legal basis for using essential cookies is our legitimate interest in ensuring the proper functioning, security, and accessibility of our Website, as well as the performance of a contract when you use our services. Under the GDPR and ePrivacy Directive, consent is not required for strictly necessary cookies as they are essential to provide the service explicitly requested by the user.

6. Performance and Analytics Cookies

Performance and analytics cookies collect information about how visitors use our Website, including which pages are visited most often, how visitors navigate between pages, and whether visitors encounter any error messages. All information collected by these cookies is aggregated and therefore anonymous. It does not identify individual visitors directly.

We use this information to improve how our Website works, identify areas for improvement, understand user behavior, and measure the effectiveness of our content and marketing efforts. Performance cookies help us:

• Understand which pages are the most and least popular
• See how visitors move around our Website
• Identify errors and improve website stability
• Test different design or content ideas
• Measure the effectiveness of our marketing campaigns
• Improve page load times and overall performance
• Analyze user journeys and conversion funnels

Analytics services we use include:

We have configured our analytics services to respect user privacy by anonymizing IP addresses, limiting data retention periods, and avoiding the use of persistent identifiers where possible. Performance cookies require your consent before they are placed on your device, except where they are strictly necessary for a service you have explicitly requested.

7. Functional Cookies

Functional cookies enable our Website to provide enhanced functionality and personalization. These cookies may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Functional cookies on our Website are used for the following purposes:

• Language and locale preferences: Remembering your preferred language or regional settings so that content is displayed appropriately on subsequent visits.
• Accessibility settings: Storing preferences related to accessibility features, such as text size, contrast settings, or other accessibility tools you may use.
• Form data retention: Pre-filling form fields with information you have previously entered to save you time when completing forms on our Website.
• User interface customization: Remembering your preferences regarding the layout, theme, or display of our Website.
• Video and media preferences: Remembering your preferences for video players, such as volume settings or closed caption preferences.
• Chat and support functionality: Enabling our AI chatbot and support features to remember your conversation history and preferences.
• Font loading and display: Ensuring that custom fonts (such as Google Fonts) are loaded and displayed correctly across our Website.

Functional cookies typically require your consent before they are placed on your device. You can manage your preferences for functional cookies through our cookie consent banner or by adjusting your browser settings. However, please note that disabling functional cookies may impact your experience on our Website and prevent certain features from working correctly.

8. Marketing and Advertising Cookies

Marketing and advertising cookies are used to track visitors across websites with the intention of displaying advertisements that are relevant and engaging for individual users. These cookies may be set by us or by third-party advertising partners and are used to:

• Deliver targeted advertisements: Display ads that are relevant to your interests based on your browsing history and online activity.
• Measure advertising effectiveness: Track the performance of our advertising campaigns, including impressions, clicks, and conversions.
• Limit ad frequency: Prevent you from seeing the same advertisement too many times (frequency capping).
• Retargeting and remarketing: Show you advertisements for our services after you have visited our Website, encouraging you to return.
• Social media integration: Enable sharing of content on social media platforms and track the effectiveness of social media marketing campaigns.
• Cross-device tracking: Recognize you across different devices (such as your computer and smartphone) to provide a consistent advertising experience.
• Attribution modeling: Understand which marketing channels and touchpoints contribute to conversions and customer acquisition.

Important: As of the date of this Cookie Policy, Result Maxima does NOT use marketing or advertising cookies. We do not engage in behavioral advertising, retargeting, or sell your personal information to advertisers. If we introduce marketing cookies in the future, this Cookie Policy will be updated accordingly, and we will obtain your consent before placing such cookies on your device.

You always have the right to opt out of marketing and advertising cookies. If we introduce such cookies in the future, you will be able to manage your preferences through our cookie consent banner, your browser settings, or through industry opt-out tools such as the Digital Advertising Alliance's opt-out page (optout.aboutads.info) or the Network Advertising Initiative's opt-out page (optout.networkadvertising.org).

9. Third-Party Cookies and Services

Our Website incorporates services and content from third parties, which may set their own cookies on your device. These third-party cookies are not under our direct control, and their use is governed by the respective third party's privacy and cookie policies. We encourage you to review the privacy policies of these third parties to understand how they use cookies and collect data.

Third-party services integrated into our Website may include:

We take reasonable steps to ensure that third-party services we integrate comply with applicable data protection laws. However, we are not responsible for the privacy practices or cookie policies of third parties. If you have concerns about a specific third-party service, we recommend contacting that service provider directly or reviewing their privacy documentation.

When you interact with third-party content embedded on our Website (such as videos, maps, or social media widgets), the third party may set cookies on your device. These cookies are subject to the third party's privacy policy, not ours. You can typically block third-party cookies through your browser settings or by using browser extensions designed for this purpose.

10. Cookie Duration and Retention

The duration for which cookies remain on your device varies depending on whether they are session cookies or persistent cookies:

• Session cookies: These cookies are temporary and are automatically deleted from your device when you close your web browser. Session cookies are typically used to maintain your session state as you navigate our Website.
• Persistent cookies: These cookies remain on your device for a specified period of time or until you manually delete them. Persistent cookies are used to remember your preferences, settings, and login information across multiple visits.

The following table provides information about the retention periods for different categories of cookies used on our Website:

We regularly review our cookie practices to ensure that cookies are not retained for longer than necessary. Data collected through cookies is subject to the data retention policies outlined in our Privacy Policy. You can delete cookies from your device at any time through your browser settings. Please note that deleting cookies may affect your experience on our Website and may require you to re-enter information or reconfigure your preferences.

11. Managing Your Cookie Preferences

You have several options for managing cookies and controlling which cookies are placed on your device. We provide multiple mechanisms to allow you to exercise choice and control over cookies:

Please note that if you choose to disable cookies, some features of our Website may not function properly, and your experience may be affected. Essential cookies cannot be disabled through our cookie consent mechanism as they are necessary for the Website to function, but you may be able to block them through your browser settings.

12. Browser-Specific Cookie Controls

Each web browser provides different methods for managing cookies. Below are links to instructions for managing cookies in commonly used browsers:

• Google Chrome: Manage cookies in Chrome
• Mozilla Firefox: Enhanced Tracking Protection in Firefox
• Apple Safari: Manage cookies in Safari
• Microsoft Edge: Delete cookies in Edge
• Opera: Manage cookies in Opera
• Brave: Brave Shields

If you use multiple browsers or devices, you will need to configure cookie settings on each browser and device separately. Additionally, clearing your browser cache or cookies will reset any cookie preferences you have previously set.

13. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites indicating that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals, and different websites may respond differently or not at all.

Our Website currently does not respond to DNT signals in a standardized way. However, we respect your privacy choices and provide alternative mechanisms for controlling cookies and tracking, including our cookie consent banner and the browser-based controls described in this Cookie Policy.

We encourage you to use the cookie management tools we provide and to review your browser's privacy settings to control your tracking preferences. If industry standards for DNT signals are established in the future, we will update our practices accordingly.

14. Global Privacy Control (GPC)

Global Privacy Control (GPC) is a browser-based signal that communicates a user's privacy preferences to websites. Unlike Do Not Track, GPC is specifically designed to invoke legal rights under certain privacy laws, including the California Consumer Privacy Act (CCPA) and its amendments under the California Privacy Rights Act (CPRA).

We honor Global Privacy Control signals. When our Website detects a valid GPC signal from your browser, we will:

• Treat the signal as a valid opt-out request under applicable privacy laws
• Disable non-essential cookies and tracking technologies
• Refrain from sharing your personal information with third parties for advertising purposes
• Apply the opt-out preference to your browsing session and, where possible, to future visits

To enable GPC, you can use a browser that supports GPC (such as Brave or Firefox) or install a browser extension that sends GPC signals. For more information about GPC and how to enable it, visit globalprivacycontrol.org.

15. Mobile Device Settings

If you access our Website from a mobile device, you may be able to control cookies and tracking through your device's operating system settings in addition to your browser settings:

• iOS (iPhone/iPad): Go to Settings > Safari > Privacy & Security to manage cookies and cross-site tracking. You can also enable "Ask App Not to Track" under Settings > Privacy > Tracking.
• Android: Go to Settings > Privacy to manage advertising and tracking preferences. The specific location may vary depending on your device manufacturer and Android version.

Mobile operating systems may also allow you to reset your advertising identifier or opt out of personalized advertising entirely. Consult your device's documentation or support resources for specific instructions.

16. Flash Cookies and Local Storage

In addition to browser cookies, some websites use Flash cookies (also known as Local Shared Objects or LSOs) and HTML5 local storage to store information on your device. These technologies can store more data than traditional cookies and are not always affected by browser cookie settings.

Our Website does not use Flash cookies. However, we may use HTML5 local storage for certain functionality, such as caching resources to improve performance or storing temporary data for interactive features.

You can typically manage HTML5 local storage through your browser's developer tools or by clearing your browser's cache and site data. Some browser extensions also provide controls for managing local storage.

17. Web Beacons and Pixel Tags

Web beacons (also known as pixel tags, clear GIFs, or tracking pixels) are small, transparent images embedded in web pages or emails. When a page or email containing a web beacon is loaded, the web beacon sends information to a server, which may include:

• Your IP address (which may be anonymized)
• The time the page or email was viewed
• Your browser type and operating system
• Cookie information (if cookies are enabled)
• The URL of the page where the web beacon is located

We may use web beacons on our Website and in our emails to:

• Measure the effectiveness of our content and email campaigns
• Understand how users interact with our Website
• Count page views and email opens
• Track conversions and user journeys

You can generally prevent web beacons from tracking your activity by disabling cookies in your browser, as web beacons often rely on cookies to function fully. Additionally, many email clients allow you to disable automatic image loading, which prevents email web beacons from tracking opens.

18. Device Fingerprinting

Device fingerprinting is a technique that collects information about your device's configuration and settings to create a unique identifier. This information may include your browser type and version, screen resolution, installed plugins, time zone, language settings, and other technical characteristics.

Our Website does not engage in device fingerprinting for tracking purposes. We do not use fingerprinting techniques to identify or track users across websites. Any technical information we collect is used solely for security purposes (such as fraud detection) or to ensure compatibility with different browsers and devices.

If you are concerned about device fingerprinting by third parties, you can use privacy-focused browsers or extensions that block fingerprinting attempts, such as Firefox with "Fingerprinting Protection" enabled or the Tor Browser.

19. Legal Basis for Cookie Use

Our use of cookies is based on different legal grounds depending on the type of cookie and your location:

• Consent: For non-essential cookies (analytics, functional, and marketing cookies), we rely on your consent as the legal basis for processing. We obtain consent through our cookie consent banner, and you can withdraw consent at any time by adjusting your cookie preferences.
• Legitimate Interests: For certain essential cookies, we rely on our legitimate interests in operating and securing our Website. These interests include ensuring the technical functionality of the Website, preventing fraud and abuse, and maintaining security.
• Contract: Where you have requested a specific service that requires cookies (such as maintaining a shopping cart or remembering login credentials), the use of necessary cookies may be based on the performance of a contract with you.
• Legal Obligation: In some cases, we may use cookies to comply with legal obligations, such as maintaining security logs or responding to lawful requests from authorities.

The specific legal basis for each cookie is indicated in the cookie consent banner and in the detailed cookie tables provided in this Policy. If you have questions about the legal basis for a specific cookie, please contact us using the information provided in Section 26.

20. International Users and Cross-Border Data

Our Website is operated from the United States, and information collected through cookies may be transferred to, processed, and stored in the United States and other countries where our service providers are located. These countries may have data protection laws that differ from your country of residence.

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, please note that the United States has not received an adequacy decision from the European Commission. When we transfer personal data from the EEA to the United States or other countries without an adequacy decision, we implement appropriate safeguards to protect your personal data, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Data Processing Agreements (DPAs) with our service providers
• Technical and organizational security measures
• Privacy certifications and frameworks where applicable

By using our Website and consenting to cookies, you acknowledge and accept that your information may be transferred to and processed in the United States and other countries. If you do not consent to this transfer, please do not use our Website or disable non-essential cookies through your browser settings.

21. California Residents' Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) regarding information collected through cookies. These rights include:

• Right to Know: You have the right to request information about the categories of personal information we collect through cookies, the purposes for collection, and the categories of third parties with whom we share this information.
• Right to Delete: You have the right to request deletion of personal information collected through cookies, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising. While we do not sell personal information, certain cookie-based sharing may be considered "sharing" under California law.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your rights, please visit our California Privacy Rights page or contact us at hello@resultmaxima.com. We honor Global Privacy Control (GPC) signals as a valid opt-out request.

22. EU/EEA/UK Residents' Rights

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) and applicable national laws regarding information collected through cookies. These rights include:

• Right of Access: You have the right to request access to personal data collected through cookies.
• Right to Rectification: You have the right to request correction of inaccurate personal data.
• Right to Erasure: You have the right to request deletion of personal data in certain circumstances (the "right to be forgotten").
• Right to Restriction: You have the right to request restriction of processing in certain circumstances.
• Right to Data Portability: You have the right to receive personal data in a structured, commonly used format.
• Right to Object: You have the right to object to processing based on legitimate interests.
• Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country of residence.

Under the ePrivacy Directive (and national implementations thereof), we are required to obtain your consent before placing non-essential cookies on your device. We obtain this consent through our cookie consent banner. You can withdraw consent at any time by adjusting your cookie preferences or by contacting us.

To exercise your rights, please visit our GDPR Notice page or contact us at hello@resultmaxima.com.

23. Children's Privacy

Our Website is not directed to children under the age of 16, and we do not knowingly collect personal information from children through cookies or otherwise. If you are a parent or guardian and believe that your child has provided personal information to us, please contact us immediately at hello@resultmaxima.com.

If we become aware that we have collected personal information from a child under the applicable age of consent without verification of parental consent, we will take steps to delete that information from our systems promptly.

Parents and guardians are encouraged to monitor their children's internet use and to teach their children about safe and responsible internet practices. Browser parental controls and third-party filtering software may be helpful in restricting children's access to certain types of content and tracking technologies.

24. Cookie Security Measures

We implement appropriate technical and organizational measures to protect information collected through cookies from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

• Secure transmission: Our Website uses HTTPS encryption to protect data transmitted between your browser and our servers, including cookie data.
• HttpOnly flag: Where appropriate, we set the HttpOnly flag on cookies to prevent client-side scripts from accessing cookie data, reducing the risk of cross-site scripting (XSS) attacks.
• Secure flag: We set the Secure flag on cookies to ensure they are only transmitted over encrypted HTTPS connections.
• SameSite attribute: We use the SameSite cookie attribute to help prevent cross-site request forgery (CSRF) attacks and limit cookie sending to same-site requests.
• Access controls: We limit access to cookie data and analytics dashboards to authorized personnel who need such access for legitimate business purposes.
• Vendor security: We require our third-party service providers to maintain appropriate security measures and comply with applicable data protection laws.

While we take reasonable steps to protect information collected through cookies, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you use our Website and accept cookies at your own risk.

25. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes to this Cookie Policy, we will:

• Update the "Last updated" date at the top of this Policy
• Post the revised Policy on our Website
• Display a prominent notice or banner on our Website (for material changes)
• Where required by law, seek your consent to the updated practices

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices. Your continued use of our Website after the effective date of any changes constitutes your acceptance of the revised Cookie Policy, except where consent is required by law.

If you do not agree with a material change to this Cookie Policy, please stop using our Website and delete cookies through your browser settings. You may also contact us to request deletion of any personal information we have collected.

26. Contact Information

If you have questions, concerns, or requests regarding this Cookie Policy or our cookie practices, please contact us:

We aim to respond to all inquiries within a reasonable timeframe, typically within 30 days. If your inquiry relates to a data subject rights request under GDPR, CCPA, or other applicable laws, we will respond within the timeframes required by those laws.

If you are not satisfied with our response or believe that we are processing your personal data in violation of applicable law, you have the right to lodge a complaint with your local data protection authority. For EU residents, you can find your local authority at edpb.europa.eu.